UFR Team Culture & Recruitment

Client: Universal Field Robots

Location: Brisbane, Australia

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Engineering is a competitive landscape. Trying to stop "brain drain" and keep the best and the brightest here in Brisbane can be a tough sell when compared to opportunities in Sydney and Melboure. UFR has a secret weapon, though.

Their workplace culture, activities, and "really big robots" really do appeal to the inner geek in all of us. My task was to create an environment where current staff could vocalise and describe their positive thoughts and feelings with confidence.

I did this by having the team answer their questions "in the round". Instead of whisking them away to some alternate room, we conducted the interviews for the UFR Team Culture piece right in the middle of the bullpen. This allowed the UFR team to hear all the positive things their co-workers were saying as well as have a bit of a laugh at each other while doing it.

I kept the shooting ratio tight. We did one take - one run-through - of two questions per person. If they needed a little coaching, I gave it quickly while also praising what they had said. The key was to keep everyone upbeat, uplifted, comfortable, and on track.

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Aspect Ratio Matters:

From The UFR Difference and UFR Team Culture I was able to cut between 4-6 short social videos, approximately 15-30 seconds each. I produced these in both 16x9 and 9x16 formats (with the 9x16 being the preferred format right now on many platforms from YouTube to LinkedIn).

I experimented A LOT to try and find the best and most reliable aspect ratio for social content when producing the award winning Welcome to Queens' Land. I tried 9x16, 1x1, 5x4, 8x6 and more. It was a headache.

Recently, though, I've seen the same 9x16 content on the same platform outperform its 16x9 equivalent by 300%. Now a lot of this is due to current platform bias... LinkedIn has become the new Business Facebook... But if you're not extracting key moments or sound bites from your corporate content to provide another opportunity to convey that message to people, you're missing out.

If you've found this informative, entertaining, or anything in between and would like to have a chat about how I can help you tell the story of your business, be sure to get in touch and mention "sasquatch" for a free consultation.