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Small screen, big impact!
A social-first media strategy can significantly enhance campaign visibility, engagement, or reach new audiences. But it has to be done with direction and purpose to have a lasting impact.
I've been delivering short-form and social media content since the "create a triptych of 16x9 in a 9x16 frame" days. I've tailored content to each new platform as they rose in popularity and have watched the 'latest and greatest' trends rise and fall.
One key takeaway is that authenticity matters. So if you want to produce authentic, visual lead short-form content tailored around impact storytelling, call me.
Short-form examples include
Social-first Campaigns & Content
TikTok, Instagram, Facebook and even LinkedIn have all invested heavilly in promoting and distributing short-form content. But each unique platform has its own unique paramaters and its own specific audiences.
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With my help we can create and craft and deliver targeted video content, tailored for each platform and turned around quickly, to meet your unique campaign objectives and maximise your ROI
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AR & Interactive Content
Most people think of Augmented Reality (AR) as an expensive, near unobtainable new media format that requires purchasing the latest-and-greatest in computing technology before you can engage with it. But they forget about computer most people keep in their pocket.
Using a mobile phone and something as simple as a QR code, I can develop low-cost, engaging AR content to facilitate new ways for your customers to interact with physical spaces.
It's a brave new world.
Standalone Assets
Do you just need to produce some video assets about a thing you're doing? Like a one-and-done event or a new product announcement?
Well, I can help you with that.
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I'll can also advise you on how you can turn that one-and-done idea into a more cohesive campaign with multiple touchpoints and associated assets because sharing is caring and I care about my clients.
Hugh Whitehouse (He/Him)
B.FA (Film & TV Production), Master of Journalism, Handsome
Hugh Whitehouse is a multi award-winning Producer, Director, Writer and Editor with roots in Far North Queensland and currently based in Springwood, Queensland, Australia.
Across his 20 year carreer, Hugh has produced light-entertainment, corporate storytelling, and journalism content across a range of broadcast and online environments for partners across the Asia Pacific region.
Hugh specialises in impact storytelling -- finding and amplifying voices from diverse or often under-represented groups -- and is a fierce supporter of Arts and Innovation.
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Hugh is a three-time nominee for "Ally of the Year" at the Queens' Ball in Brisbane, Queensland and sits on the board of LGBTQIA+ Charity Queer & Here Ltd.
FAQ
What are your typical deliverables?
A list of deliverables will be confirmed during pre-production but deliverables will always include masters of all content as well as versions without music tracks so that the audio/video can be extracted and used in future. Other deliverables may include stills, social media edits, and captions (.srt) ​ All masters and key deliverables will be provided digitally via Dropbox or via upload to your own cloud storage. Physical copies can be arranged for an additional fee.
Do you do blooper reels?
The purpose of corporate communications is to put the business in the best light. Because of this and to preserve the safe space of the shoot, we do not do blooper reels.
Will there be a teleprompter?
I love a good teleprompter and we keep on in our kit for corporate communication because you never know when you’ll need one. Plus, when you have to deliver a set message, teleprompters can be an amazing tool. If you’ve never used one before I’ll teach you the 101s before we start.
What happens if we need to reschedule the shoot?
During pre-production we'll usually identify a couple of flexible days alongside our shooting days in case we need to pickup any additional footage or if you have a last minute cancellation. I understand the world can be a bit crazy at the moment. I got you.
Will it just be you? Do you use subcontractors?
The business that I run (Lestrade Digital) takes pride in teaching younger producers the ins-and-outs of commercial video production. As such I have a cohort of collaborators I call on when needed and will identify wether you need 1, 2, 13?!? producers to staff your shoot. Most jobs we do are 1-4 people.
Are you vaccinated?
We ensure every shoot is as safe as possible. This means all of our producers are fully vaccinated and we disinfect equiptment between shoots. We will also comply with any and all requirements you or your organisation may have.
What are your Payment Terms?
After your initial consultation I will provide an estimate for the scope of works to be produced. I do take a 50% deposit before we begin pre-production as there may be materials or expenses incurred on your behalf before the shoot date. On delivery of your assets, the remainder amount will be invoiced on 7 or 14 day terms. If your organisation needs longer terms, please let me know during the initial consultation.
Are you able to travel?
While I produce content primarilly in South East Queensland, I am able to travel for production interstate or overseas. Simply discuss your requirements during our initial consultation and I'll endure to accomodate for you.